A home for the
narrative ecosystem of
the storytelling boom.
Bridging the study and production of stories.
Storytelling is everywhere — but the narrative ecosystem is divided between those studying and those telling stories — in the storytelling boom.
The Narrative Home is a digital home for all areas of work taking place across the narrative ecosystem of the storytelling boom — scholarly and practical — to create visibility into topics, trends and events that might be taking place outside your discipline — but near to your work.
Communications
Professionals
Narrative is a new emphasis in communications — but has been studied for hundreds of years.
Understand the differences in the ways the term “narrative” is being used.
Find conferences and organizations at the intersection of narrative and communications.
Research
What is the Storytelling Boom?
The Storytelling Boom is the shift from stories-as-entertainment to stories-as-communication. It began with the rise of digital media and Web 2.0 — which made it easy to tell stories to online audiences — and led to the established of strategic storytelling — which sits at the intersection of Communications and Literature & Narrative — within communications practice.