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A Conversation with Rinku Sen and Jennifer Hanh on messaging vs. narrative
Learn the difference between messaging and narrative change, and how it determines what your campaign can win now and over the long term.
Join Jennifer Hahn, Principal & Chief Client Officer at Fenton, and Rinku Sen, Executive Director of Narrative Initiative, for a session that covers each practice, then gets specific about the distinctions that should shape your strategy, your budget, and your timeline. Examples from contemporary projects will illustrate each approach.
2pm Eastern Time, Oct 15.